Archive for August, 2008

Hand Drawn Lettering

Friday, August 15th, 2008

When I design a new logo I normally start by typing the words that make up the logo into Font Book (Apple’s font management utility), then flick through all my fonts to see which ones suit the design brief the best. Once I find a good font I usually change some of the letters to make it look original and not just typed out. I have a favourite set of letters that I usually always change, and then kern (adjust the spacing between the letters) the logo by eye (a good tip for kerning is to print the logo out and look at it upside down), and that’s about it for the word based element of the design.

What I haven’t done for ages is hand draw my fonts or lettering.

The designer Roul Wouters loves hand drawn lettering, so much so he’s made a great short film all about it. Here it is below. Enjoy!

 

No Logo Fashion

Monday, August 11th, 2008

I read an interesting article on the Independent web site this weekend and wanted to share it with you. The article is about how some fashion brands are thriving because they produce clothing without a visible logo. 

Take a look at it here.

 

My Favourite Olympics Logo

Friday, August 8th, 2008

Mexico 1968. I love this logo. You can almost imagine the compasses and rulers that must have been used to create it. 

Olympics Logo Mexico 1968

There is a great article on the New York Times web site about the design of olympic torches, it also contains all of the olympic logos, it’s really fascinating.