Archive for October, 2008

Why your business needs a professionally designed logo

Tuesday, October 14th, 2008

Your business needs a professionally designed logo if you consider your business to be professional – it is as simple as that. Imagine working in a building where the bricks had not been professionally laid, or seeing a doctor who hadn’t been to medical school – you leave this work to professionals, and you should also trust the design of your logo to one.

Logo design is a first impression.

How do your potential customers find you? And what do they use to differentiate you from your competitors? Make a brief list of how your potential customers find your product or service, it is surprising to see just how many of these first points of contact with your company are visual – looking at your product on a shelf, at your website or your advertisement in a magazine. The one thing that all of these visual encounters have in common is that a first impression will be formed about your product or service, this is based in part on your logo design.

Logo design and product differentiation.

The more generic your product or service is the greater the importance of getting your logo design and visual identity right. If your product uses the same ingredients as your competitors, or your service is essentially the same as someone else’s, the only difference in that first contact with your product could be your visual presentation.

A logo is part of that first step of attraction in the decision making process of a purchase. This critical element should not be left to chance, and the best way to ensure the consumer makes the right choice, is to hire the services of a professional logo designer.