Hand Drawn Lettering

When I design a new logo I normally start by typing the words that make up the logo into Font Book (Apple’s font management utility), then flick through all my fonts to see which ones suit the design brief the best. Once I find a good font I usually change some of the letters to make it look original and not just typed out. I have a favourite set of letters that I usually always change, and then kern (adjust the spacing between the letters) the logo by eye (a good tip for kerning is to print the logo out and look at it upside down), and that’s about it for the word based element of the design.

What I haven’t done for ages is hand draw my fonts or lettering.

The designer Roul Wouters loves hand drawn lettering, so much so he’s made a great short film all about it. Here it is below. Enjoy!

 

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